Cambrooke Introduces Advanced New Hypoallergenic Amio Acid-Based Formulas: Equacare Jr.™ and Essential Care Jr.™
EquaCare Jr. Nutritionally Comparable to Other Amino Acid Formulas, but Costing at Least 25% Less
Essential Care Jr. the Most Advanced Amino Acid-Based Formula for Children One Year and Older; Uses Natural Ingredients and Leaves Out Controversial Corn Syrup Solids, as Well as Artificial Flavors, Sweeteners and Colors
AYER, Mass: Ajinomoto Cambrooke, Inc., a U.S.-based therapeutic nutrition company and global provider of medical nutrition products, today introduced two essentially better hypoallergenic amino acid-based formulas for children: EquaCare Jr.™ and Essential Care Jr.™
Amino acids are the basic building blocks of protein. Specific reasons for use of amino acid-based formulas include severe food allergies and food protein intolerances as well as a range of gastrointestinal disorders including Eosinophilic Esophagitis (EoE); Food Protein-Induced Enterocolitis Syndrome (FPIES); Short Bowel Syndrome (SBS); and other conditions as diagnosed by a health care professional.
Cambrooke’s new EquaCare Jr. formula is nutritionally comparable to EleCare® Jr.* and other similar formulas, offers many of the same flavors and taste profiles, but costs at least 25% less**. EquaCare Jr. is nutritionally complete and superior to cow’s milk alternatives such as almond milk.
“While amino acid-based formulas are a medical necessity for many children, they are often not covered by insurance and create a financial hardship for parents. EquaCare Jr. helps alleviate this burden, providing the essential nutrients a growing child needs, but at dramatic cost savings over similar amino acid-based formulas,” said Howard Lossing, CEO of Ajinomoto Cambrooke.
Essential Care Jr.
Essential Care Jr. contains natural ingredients and is unique among leading amino acid-based formulas in being the only one with absolutely no corn syrup solids. Other formulas, such as EleCare® Jr.* and Neocate® Junior*, list corn syrup solids as their primary ingredient. Essential Care Jr. uses low fermentable carbohydrates, such as non-GMO tapioca, and is the only formula of its kind to have no artificial flavors, sweeteners or colors in any of its formulas. ©Essential Care Jr. is the only amino acid formula to use low fermentable fiber sources.
Essential Care Jr. uses Ajipure® naturally fermented pharmaceutical grade amino acids and a proprietary blend of essential amino acids with increased leucine that may help build muscle. The formula includes a low FODMAP fiber blend, which is less likely to cause stomach upset and could help maintain bowel regularity. It is also the only amino acid-based formula with vitamin K2, an emerging nutrient that helps support bone health, and the only to have both Lutein and DHA, which may provide protective benefits for a child’s eyes and support brain development. Essential Care Jr. is priced comparably to other amino acid-based formulas.
“Essential Care Jr. will redefine the amino acid-based formula market, due to what it doesn’t have and what it does have,” said Susan Gingrich, medical nutrition product director at Cambrooke. “We’ve eliminated artificial ingredients and the controversial corn syrup solids and included several additional nutrients to further help a child grow and thrive. It’s a product that we predict will reset the entire market, because for the same price, parents can provide their children with a better, more natural and more nutritious formula.”
Free samples of EquaCare Jr., including unflavored, vanilla and chocolate flavors, and Essential Care Jr. which includes, unflavored, citrus, vanilla and white chocolate flavors will be available to parents and health care professionals by visiting EssentiallyBetter.com. More information on both products is available on the website, and by following the products on Facebook, Twitter, Instagram and YouTube.
About Ajinomoto Cambrooke, Inc. – Founded in 2000, Cambrooke is a Massachusetts-based therapeutic nutrition company and global provider of medical nutrition products for patients with serious, chronic, unmet medical needs. Today, the company works with physicians and researchers from around the world to develop, test and commercialize products that focus on inborn errors of metabolism, intractable epilepsy and the reduction of malnutrition and weight loss in chronic diseases. More information is available at www.cambrooke.com.
* EleCare® Jr. and Neocate® Junior are registered trademarks owned by Abbott and Nutricia, respectively.
** Based on MSRP @ EleCare.com